Professor Myriam Brouard, an Assistant Professor at Telfer School of Management, specializes in Consumer Culture Theory, offering insight into modern consumer behaviour. She is currently researching how Heated Rivalry, a queer hockey romance, exploded in popularity after its TV adaptation premiered in late 2025.
We asked her about her research into the series:
Professor Myriam Brouard, an Assistant Professor at Telfer School of Management, specializes in Consumer Culture Theory, offering insight into modern consumer behaviour. She is currently researching how Heated Rivalry, a queer hockey romance, exploded in popularity after its TV adaptation premiered...
January 16, 2026