Members of the media may directly contact the following experts on this topic:
Milena Parent (English and French)
Full Professor, Telfer School of Management, and School of Human Kinetics, Faculty of Health Sciences.
Milena.Parent@Telfer.uottawa.ca
Professor Parent is Director of MEMOS (Executive Masters in Sport Organisation Management). Her research focuses on sport (event) governance and strategy, and organization theory and strategic management in relation to national and international sport federations and organizations, including major international events such as the Olympics.
"Canada’s sport system is no longer built for modern-day demands. Plainly, the current situation is not sustainable and if something doesn’t change, Canada will keep tumbling down the medals table.
The path forward is clear: build the spaces, align the system, and let Canadians — from community to campus to podium — do the rest. And this time, we can build a system that matches the scale of our population, the needs of our communities, and the potential of our athletes. The moment demands it and the country deserves it."